THE GROWTH CEILING
Most trade businesses hit a wall between £1m and £3m. You've got capacity, but the phone isn't ringing with the right opportunities.
The Referral Trap
Word of mouth got you here, but it's unpredictable. One quiet month and cash flow suffers.
The Wrong Work
You're busy, but margins are thin. Small jobs eat time. You need bigger, better-fit projects.
Invisible Online
When someone Googles your service in your area, your competitors show up. You don't.
Wasted Ad Spend
You've tried Google Ads or Facebook. Spent money. Got clicks. But no real enquiries.
No Sales Process
Leads come in, but there's no system to qualify, follow up, and convert them consistently.
Website That Doesn't Work
Your site looks okay, but it doesn't generate enquiries. It's a digital brochure, not a sales tool.
GROWTH SERVICES
We don't just give you advice - we build the marketing systems that bring in qualified leads month after month.
Landing Pages
High-converting pages designed specifically for trade businesses. Not generic templates - pages built to turn visitors into enquiries.
- Service-specific landing pages
- Mobile-optimised design
- Clear calls-to-action
- Trust signals & social proof
- Fast loading speeds
- Conversion tracking setup
Typical result: 3-5x improvement in enquiry rate vs. generic websites
Paid Advertising
Google Ads and LinkedIn campaigns that target decision-makers actively searching for your services. No wasted spend on tyre-kickers.
- Google Ads management
- LinkedIn B2B campaigns
- Keyword research & targeting
- Ad copy that converts
- Landing page integration
- Monthly reporting & optimisation
Typical result: £5-15 cost per qualified lead in most trade sectors
SEO & Local Search
Get found when people search for your services in your area. Long-term visibility that compounds over time.
- Local SEO optimisation
- Google Business Profile setup
- Service area targeting
- Content strategy
- Technical SEO fixes
- Monthly ranking reports
Typical result: Page 1 rankings within 3-6 months for target keywords
THE GROWTH PROCESS
Marketing without a system is just noise. We build a predictable engine that delivers qualified leads consistently.
Audit & Strategy
We analyse your current marketing, competitors, and ideal customer profile. Then we build a plan that makes sense for your business.
- Competitor analysis
- Customer profiling
- Channel selection
Foundation Build
We set up tracking, landing pages, and the technical infrastructure needed before spending a penny on ads.
- Conversion tracking
- Landing pages live
- CRM integration
Launch & Test
We start campaigns with controlled budgets, testing different messages and audiences to find what works.
- Initial campaigns live
- A/B testing active
- First leads coming in
Scale & Optimise
Once we know what works, we scale up. Continuous optimisation keeps improving results month over month.
- Budget scaling
- Cost per lead dropping
- Predictable pipeline
REAL RESULTS
What happens when trade businesses invest in proper marketing systems.
From Referral-Only to 40 Leads/Month
A commercial HVAC contractor relied entirely on word of mouth. Feast or famine every month. We built a Google Ads system targeting facility managers and property companies.
Page 1 Rankings in 4 Months
A commercial electrician was invisible online. Competitors dominated local search. We rebuilt their website and implemented local SEO across their service areas.
LinkedIn Campaign Lands £200k Contract
A precision engineering company wanted to break into aerospace. We ran targeted LinkedIn campaigns reaching procurement managers at tier 1 suppliers.
COMMON QUESTIONS
How much should I budget for marketing?
Most trade businesses should budget 5-10% of target revenue for marketing. If you want to grow to £2m, that's £100-200k over time. We start smaller to prove ROI before scaling.
How long before I see results?
Paid ads can generate leads within days of launching. SEO typically takes 3-6 months to see significant movement. We set realistic expectations upfront.
I've tried Google Ads before and it didn't work.
Most DIY or agency campaigns fail because they target too broadly, send traffic to poor landing pages, or don't track properly. We fix all three.
Do you guarantee results?
We don't guarantee specific lead numbers - anyone who does is lying. But we do guarantee proper setup, ongoing optimisation, and transparent reporting so you always know what's working.
Can you work with my existing website?
Sometimes. If your site is fundamentally sound, we can build landing pages alongside it. If it's holding you back, we'll be honest about that.
Nick Lewis provides marketing and growth services for trade and service businesses across the UK, including landing page design, Google Ads management, LinkedIn advertising, and SEO services. Specialising in engineering, HVAC, electrical, plumbing, and construction companies looking to scale from £500k to £5m+ turnover.